Fur Momma On A Mission
Tucker, our beloved English Mastiff, wasn’t just a pet—he was our protector and a cherished part of the family. Despite our efforts to maintain his health, his enormous size eventually took a toll on his body, leading to joint issues that limited his mobility. His passing left an irreplaceable void in our lives, and it underscored the lack of quality dog food and supplements tailored for dogs like him. Though his life was too short, the love and joy he brought us will never be forgotten.
Dog foods and supplements lack the quality ingredients and complete nutrition needed for optimal health
The Pet Industry Is Lying to Us
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AAFCO
AAFCO sets minimum nutrient levels to prevent deficiencies, not to promote optimal health, and it doesn’t test whether those nutrients are digestible or support long-term wellness. It only ensures they meet basic survival standards.
Source: WPSGSS. (2024). The truth behind the FDA, AAFCO, & NRC: Regulations in commercial dog food.
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Manufacturers
Most dog supplement manufacturers prioritize cost over quality, often using low-grade ingredients, synthetic additives, and misleading labels to cut corners and increase profit—at the expense of your dog’s long-term health.
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NASC
The National Animal Supplement Council is a self-regulated industry group that doesn’t require independent testing for ingredient quality, meaning products can carry the NASC seal without proving purity, effectiveness, or safety.
Source: Veterinary Practice News. (2024). What to Question About Supplements.
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USDA Organic
The USDA Organic label may sound clean, but it still permits dozens of synthetic substances, non-organic feed in certain cases, and loopholes that allow questionable ingredients to slip into certified products.
Source: Cornucopia Institute. (2015). How the Government Allows Chemicals in “Organic” Food.
Inspired by our own dogs, we set out to create a junk-free, all-in-one nutrition topper made with clean, trustworthy ingredients to help complete their diet and support lifelong health.
Your Furball Deserves The Best
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1 No Artificial Flavors
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2 No Artificial Preservatives
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3 No Artificial Colors / Dyes
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4 No Sugar or Sweeteners
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5 No Excessive Fillers
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6 No Hydrogenated Oils / Trans Fats
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7 No Synthetic Vitamins
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8 No Unnecessary Additives
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9 No Excessive Sodium
Formulated by Veterinarian Dog Supplement Expert
From passionate dog people, grounded in science
Where love for dogs meets expert knowledge
